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It's Skin is a K-Beauty brand with a difference. As Korea's first cosmeceutical brand at a reasonable price, they take science seriously but don't mind having a little fun on the side too. Cute packaging and high-end clinical formulas that really work - what more could you want?

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"The first cosmeceutical Korean Company – Science combined with the innovation of Korean Beauty!  The serums are to die for.  Customise your skin care and use a few drops of one and mix with a few drops of another. I have them all!!!"

- Fenella

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The POWER 10 COLLECTION presents a streamlined skincare routine (cleanser, serum, moisturiser and mask). Split into 7 ranges, each one is named after its key active ingredients chosen to suit different skin types and skin concerns. Mix and match products across the collection to create your personalised skincare routine. 

The NEW TIGER CICA COLLECTION stars trending ingredient centella asiatica. This skin soothing medicinal herb helps treat skin irritation, redness and sensitivity. Gentle formulations to help maintain healthy, happy skin.